Guides
In short: These are the questions my clients ask before deciding: template or custom, which store system, what it costs, how far a slow site can be sped up, when automation pays off. Every article has a decision rule and a calculation in it — not advertising, but the material I would read myself if I were in your position.
Choosing a system
- When is a custom website worth it instead of WordPress — and when is it not? A decision table, and how to calculate the hidden operating cost of a template.
- Shopify, WooCommerce or a custom web store? Decision guide Four routes, four typical situations, and where each one hits its wall.
- Taking over an abandoned website: fix it or rewrite it? What I look at first, and the signs that tell me it has to be rewritten.
Speed and money
- Why is a WordPress web store slow, and how far can it be sped up? Where the slowness comes from, what caching solves, and where the ceiling is.
- Website pricing: what does it depend on, and what is realistic? What a $500, a $2,000 and a $10,000 project actually covers.
- Half an hour of daily copy-paste = 125 hours a year: the ROI of automation The formula, a worked example, and what not to automate.
Visibility and security
- How does a small business get into ChatGPT and Google AI answers? What can actually be done, and what nobody can guarantee.
- What is structured data, and why does your competitor show up with a price in Google? What the search engine sees when it reads more than the text.
- How does a quote request form protect against spam? The five layers Layers from cheap to expensive, and why the order matters.
Why do I write these?
Because a bad decision costs more than the development. Most of the questions people come to me with are not "what does it cost" but "do I even need this". You get answers to those here even if you end up not choosing me — and if you do, at least you know what you are buying.